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Using a weapon of hate to deliver a message of peace.
In support of the World Peace Organisation, Peace One Day, we challenged the world to unite in a stand against online hate. From trolls on Twitter to haters on Insta, the 20 foot hate-obliterating missile offered participants an opportunity to call out hate on social media and submit it to the missile using the hashtag #obliteratehate. On International Peace Day, Friday, September 21, the social media campaign culminated with a hard disk of hate being launched 20,000 feet into the atmosphere.